With the majority of people using a search engine to get an answer to their query, we know that SEO matters. Therefore, in this technology age, finding the right balance between SEO and the regular updates has become a fine art.
This is as true for any other language as it is for English language websites. Targeting the right keywords is important to attract relevant online traffic. But overdoing it or stuffing keywords in the text can earn you a penalty or a drop in rank.
Therefore, when you are entering a new market or running a campaign in any other language than English, it is important to select the right keyword. The majority of brands rush to translate their content into the new language. This may include press releases, web content, text ads, social medic content and more. They often forget to consider the preliminary research work.
When localizing your web content and other text, quality translation remains the core of the process. Therefore, you need to be sure that the tone of the copy reflects your brand. It should also help convey the message without confusing audience. There are plenty of factors to consider before translating the website. But the most important is the multilingual keyword research.
Thinking why is it so important? Well, Multi-language keyword research is the foundation of a well thought of content strategy. It will help identify words that can be used to express your intentions to address the audience. Moreover, it will also make it easy for your customers to find you and your services, irrespective of their current location.
When carrying out keywords selection in a different language, make sure to stay realistic. A well-executed keyword selection in multiple languages requires expertise and resources. Even if you understand the language, directly translating the content from English to a secondary language won’t work.
You also need to understand that the way people will search for your services will differ from country to country. Therefore, it is important to do a complete keyword research before launching your website in the market.
When conducting multilingual keyword selection for a global audience, you should never rely on machines. You may be interested to use keyword research tool that can cater to multiple languages. But nothing can replace the expertise of a human to achieve high-quality results.
Here are few steps that you must follow to do keyword selection in a different language with ease.
• Avoid pitfalls when translating keywords
Always look for tried and tested keywords as they offer a good start. When translating the keywords to another language, make sure you choose the most equivalent word that best captures the meaning of the phrase.
When translating the words through web translation tools, there are high chances that you will receive grammatically incorrect or too literal words. Moreover be aware of certain words that look and sound similar to English words as they can translate to something else.
• Focus on real-world keywords
Besides being grammatically correct, the selected keywords should also reflect your services in a manner people search for. When searching on a smartphone, people choose to be as concise as possible. Therefore, you should pick up a keyword that can target your audience with ease. Pick small specific terms that are most frequently used to search for your services.
• Refine your search
Selecting keywords for a different language needs care. Make sure that the selected search terms match with the keywords of high popularity, yet modest competition. Using one of the SEO tools will make it easy to select keywords that will help deliver real-time traffic. You can do keyword research on Google Adwords Keyword Tool or Bing Keyword Research. You can easily refine your search by selecting the language along with regional variations.
• Optimize your keywords
The top five search engines in the world include two search engines where the primary language is not English. Yandex is popular in the Russian market while Baidu rules the Chinese market. Therefore, it is important to optimize your website to rank well on all the top five search engines.
Google Search pattern around the globe varies depending on culture references, local custom, belief system, languages, politics and so on. Therefore, in order to make sure you don’t miss out on any opportunity, do your research well and use professional help to search the right keywords for multilingual websites.