You may be thinking about launching your website in two different languages. Want to know how to set two different domains with same content yet different languages correctly from the SEO perspective?
Optimizing your website for a multilingual audience can help your business reap big rewards as it makes it easy to conquer the untapped market. With the rapid internet usage among non-English speakers, it is important to sell your products in the native language if you want to tap the market. According to Internet World Stats, a majority of Google searches are done in native language instead of English. Moreover, internet users are reluctant to shop online, if they are unable to read the product description in their native language.
While setting up your website in two languages may seem to be a daunting task in the beginning, however by following the below-written steps, you will be able to get it done with ease.While setting up your website in two languages may seem to be a daunting task in the beginning, however by following the below-written steps, you will be able to get it done with ease.
While there are a large number of English speaking internet users, a majority of people speaking their native language should not be ignored. With a large number of reasons to go multilingual, here are some of the best tips, that will make it easy for you to get started.
Tip #1 Understanding the keywords
Keywords form the base of an SEO strategy. Therefore, irrespective of the fact of what language your business website is written it, it is essential to get hold of the right keywords to make the website rank high on search engines. Keywords form a vital link between what your business is offering and what people are searching for.
So if you don’t have the targeted keyword, your website will never show in search results. Therefore, instead of translating the keywords into a different language, make sure to do keyword separately for both the languages. While in certain cases, the translation will work fine, it is not always the case.
Tip #2 Secure your domain name
Next, it is important to have an in-country domain name for your targeted market, instead of using sub-domains. A majority of search engines give priority to high-level in-country domain name instead of a generalized domain. This is especially important in China as Baidu, the local search engine favor local sites. As compared to (.com) domain, there is always less competition for top in-country domain names. Therefore, you can easily secure a domain with a keyword of your choice. So instead for .com domain, go in with (.ca), (.au), or similar domains.
Tip #3 Incorporate keywords into the web content While it is important to have targeted keywords in the content, don’t go overboard and put the keywords everywhere and anywhere. Make sure you choose a more subtle approach and don’t stuff keywords. Not only will keyword stuffing bore your targeted audience, but it will also break the natural flow of the content. Moreover, the web page can be flagged up by Google as spam. So great advice to remember is to use the keywords once in the title, once in the description and once or twice in the body.
Tip #4 Target the right search engine While Google is one of the biggest search engines in the world, people don’t use it everywhere around the globe. While Naver is popular in South Korea, Baidu is favored in China. Therefore, it is important to familiarize yourself with the advantages of using different search engines. So rewriting your pages to include relevant keywords and submitting it to the relevant directories must be your first step in search engine optimization.
Tip #5 Build in-country links One of the most important steps to climb the SERPs is the link-building campaign. You can start by targeting the web directories for different countries. However, if your business is more in a competitive niche, you need to build back-links to your business website. Social media accounts help you build contacts that get you back-links. While Facebook and Twitter are banned in China, Japanese loves Mixi, Google’s Orkut is still popular in Brazil. Therefore, you need to make sure to target the right social media platform to target your audience.
Tip #6 Track your success After adding the keywords, you can monitor their performance. The keyword trend can change quickly, therefore, it is important to track their success. Google Analytics help you track the performance of keywords.
Conclusion Whatever language you choose, SEO is a constantly updating field. You need to optimize your site for a foreign market and audience to stay in the same place. While it will be difficult to see results overnight, hiring SEO experts can have huge payoffs and help you reach your target audience with ease.